Are you buying your stocks at the right price?

Are you buying your stocks at the right price?

In the long run the stock price should reflect its fundamental true value. However in the short run a stock might have great fundamentals but still be moving in wrong direction. This can be due to other factors, such as news releases and changes in future outlook, which also have effect on the price. Trends in the market and investors emotions also effect the short-term fluctuation in stock prices resulting in the current market price deviating from its true value.

One question that is important to consider is: "What is the difference between a great business and a great investment?" -the answer is "price". If you pay too high price for even the best stock in the world, you will never make a good return on your investment. Therefore, a great investment does not likely have a high price. The point of this question is that the price you pay for a stock does matter enormously; it is the most important factor in your return. Accordingly, doing your fundamental analysis (thoroughly) is of a great importance when making your investments.